Takin’ It to the Streets

The Doobie Brothers had other things on their mind in 1976 when they recorded the hit song, Takin’ It to the Streets, but they pretty much described what’s needed these days to promote a new book.

Financially-pinched publishers now send the media a review copy only when a book is requested. This begs the question: How do you know to ask for a book you don’t know exists? The sorry state of the newspaper industry has made book review editors and seasoned reporters nearly extinct.  Sportswriters left in the press box tweet better than they write. “I ain’t blind and I don’t like what I think I see,” the Doobie Brothers lamented, expressing the view of authors not fortunate enough to be named John as in Grisham or le Carré.

White is using his broadcast journalism training to take The Bilko Athletic Club story to the streets
White, right, is taking The Bilko Athletic Club story to the streets, applying what he learned in college from long-time friend, Hank Inman.

The challenges for a book targeting a specific market segment are even greater. The Bilko Athletic Club, for example, is geared toward seniors and baby boomers that are most likely to enjoy reading about the golden era of baseball in the 1950s. Much of this audience doesn’t use the Internet and couldn’t care less about Facebook or Twitter. “Take the message to my brother,” the Doobie Brothers sang, “You will find them everywhere.” This means takin’ it to the streets via sports talk radio shows that are plentiful and popular around the country.

From Jacksonville, Florida, to Berkeley, California and places in between like Pontiac, Illinois and Oklahoma City, Oklahoma, the story of Steve Bilko and the 1956 Los Angeles Angels has been told on 20 radio and TV shows to date.

The latest to feature The Bilko Athletic Club are Coach John Kentera on San Diego’s Mighty 1090 (XERPS-AM), the flagship station for the San Diego Padres; the Nick Brown Show, a sports talk program on an ESPN station in Ruston, Louisiana; Jay Caldwell on WJON-AM in St. Cloud, Minnesota; and Dan Keating on KMAV-FM in Mayville, North Dakota.  To listen to the interviews, click on the following links:

The Nick Brown Show – Interview with Gaylon White

Coach John Kentera on San Diego’s Mighty 1090 (XERPS-AM)- Interview with Gaylon White:

Jay Caldwell on WJON AM 1240 – Interview with Gaylon White

Dan Keating on KMAV-FM in Mayville, North Dakota-Interview with Gaylon White – Part 1

Dan Keating on KMAV-FM in Mayville, North Dakota-Interview with Gaylon White – Part 2


The Bilko Athletic Club is a book published by Rowman & Littlefield about the 1956 Los Angeles Angels, a team of castoffs and kids built around a bulky, beer-loving basher of home runs named Steve Bilko. The book features a delightful foreword by John Schulian, former sports columnist for the Chicago Sun-Times and Philadelphia Daily News and longtime contributor to Sports Illustrated and GQ. The book can now be ordered by clicking on any of the website links below:

For Baseball Fans Down Under:

For Fans in the UK:

For Fans in Taiwan: